Have you ever wondered how your competitors manage to trap more leads?
Is it their copywriting? Do they get better traffic? Do they know the secret I don’t?
In fact, you might be staring right at their “secret” – a perfectly optimized, irresistibly attractive landing page, which converts leads into paying clients 24/7, 365 days per year.
The truth is – your landing page stands between you and your client’s intention to purchase. It can either gauge their interest and help you seal the deal, or just leave them wandering off somewhere else.
People are visual creatures. They need to see before they buy, or care to read all the snappy words your copywriter just typed.
What makes an attractive converting landing page?
While a UX designer can lecture you more on the subject, we’ve decided to list up the essentials. Sweet and simple:
- One message (one CTA) per one page. Don’t get your readers overwhelmed with options, as they are likely to choose nada.
- Make your CTA clearly stand out. White space, contrast, relevant fonts and all the other conversion design rules.
- Keep it short and simple when it comes to texts. Those should be well formatted, easy-to-scan and straight to the point. Leave the wordiness for your blog posts.
- Use benefit-oriented, capitalized titles to offer an immediate quick win to your potential clients.
- Ditch navigational links. Keep your page crystal clear without any additional clutter e.g. extra buttons, menus, links etc. Basically, anything that would distract the user from your main CTA.
- Don’t ignore testimonials. Peer-to-peer advice these days beats any form of traditional advertising. Testimonials from real people leverage trust in your product and helps your customers’-to-be make the final decision faster by relating to them.
If you like it visual, guys from Wish Pond Created an amazing data-driven guide to landing page design as an infographic:
“Good artists copy. Great artists steal,” – said Steve Jobs in one of his famous speeches back in 1996.
If you still feeling baffled and lost, we offer you to check out the following 16 incredible landing pages. Sharpen those pencils and make notes. You are about to discover some epic design patterns.
These guys actually make a living out of creating landing pages that convert like crazy, plus teaching others to craft and optimize their pages. No wonder, their homepage is pure perfection.
Two important points to jot down:
- Big clear CTA in the first screen.
- Straight to the point benefits and features, spiced up with user testimonials.
A relatively new website builder, Squarespace has already won the deep affection of some bloggers, creatives and designers.
As their product is a simple, elegant and intuitive website builder with beautiful design templates, they focused on illustrating its power straight off the bat with a gorgeous, animated screenshot mashup.
Clean and effective call-to-action plus a personal, relate-able image ranks Todoist landing page to “we envy” them category.
Another essential point to note – a big screen of well-displayed features with catchy titles on plain greyish background.
Big, juicy heading immediately explaining what the service is all about. The no-fluff sub-heading offering an attractive benefit of joining, plus a bright CTA button to seal the deal.
If that doesn’t capture the user’s’ attention, Patreon throws in a curated selection of artworks, leaving to chances, but to click-through!
Another website builder we absolutely love. Clean, simple and efficient, Strikingly allows building amazing landing pages or websites.
The services homepage is a great illustration of what you can create.
Special praise for Facebook sign up option, signup form repetition and featured testimonial from Seth Godin.
The new Basecamp 3 visualizes the services simplicity straight at the homepage. Plain white background, spiced up with cartoon team pics and juicy in-app screens does the conversion trick pretty great!
GiftRocket homepage draws instant admiration with the warm gold color scheme, also indicating the service’s premium price segment.
This page is an example of to take advantage of a simple “header + bulletin points + CTA” page structure. The cartoonish rocket logo adds additional appeal to the page as well.
Examples of Epic Ecommerce Landing Pages
Who said online stores should look like eBay?
You can’t pass their incredible CTA that perfectly stand for the cause they support – keeping kids around the world full and happy.
Another great element – the Gluten-Free + Vegan + No GMOs tagline immediately defining their product positioning.
Tessemae’s All Natural
Their homepage is just too mouthwatering! Caution if you feel hungry, you are likely to end up buying something from them.
Bright catchy design and amazing visuals make this landing page just too good to resist a bite 😉
JM & Son’s
This page is a great example of visual storytelling with slogans and taglines encouraging users to go on the journey with this brand.
- Great choice of fonts and typography
- Imagination capturing sliders with different CTAs.
- Want Wood slogan.
Crispy clean and minimalistic, this awesome landing page shows that e-commerce stores should not look cluttered and messy (like Amazon).
Big and attractive images, great logo and product features on white background turn this page into a great eye-candy.
Epic Landing pages examples for bloggers and solopreneurs
Because we can create incredible landing pages on small budgets too!
Marie Forleo’s B-School
Marie Forleo – the marketing maven also knows a lot when it comes to crafting epic landing pages. B-School homepage offers great rewards from the first lines, backed up with some solid copywriting, great testimonials section and personalized touch – an essential element for bloggers, whose business revolves around their personal brand.
Pinfinite Growth E-course by The Nectar Collective
Melyssa Griffin started out as web designer and she’s definitely a pro when it comes to creating juicy and irresistibly enticing landing pages, which also sells nuts ($26,155 is sales in September)
What we particularly like:
- Consistency with colors. This page features the same color scheme and could be easily related to Melyssa’s blog – The Nectar Collective.
- Facebook Testimonials – great trust signal!
- FAQ section with effective copywriting.
Serious Bloggers Only by Jon Morrow from Boost Blog Traffic
Jon Morrow plays perfectly the minimalistic game and focuses on efficient copywriting, rather than fancy design. This landing page is a great example of how a frugal blogger can reap massive rewards without cashing out on design.
What we like:
- A headline hitting the right soft spot.
- Bulletin points benefits structure.
- Numbers in the subheadings + trust signals in form of popular product logos.
SEO That Works by Brian Dean from Backlinko
Brian Dean – the no-bullshit guy in the SEO world keeps his main course landing page up and active even when his course enrollment is closed. It’s a smart move to capture hot leads and convert them into loyal buyers.
If you are looking for a great portfolio website example, consider you’ve just found. Kristi wows her customers with numerous features and brand mentions straight in the first screen and woes them with a quick and effective promise of help.
Extra hands up for the amazing LinkedIn testimonials widget at the bottom of the page, inspiring extra trust.
Got inspired? Made some notes? Now get straight to crafting out your new page design!