Content marketing is a thing. You know that.
But how can you successfully implement it for your business?
You’ve tried publishing blog posts, but gotten scarce results. You’ve heard that visual marketing now drives crazy results, but your business can’t be called very visually appealing. You know that 64% of users buy the product after watching a video, but you believe video marketing is too costly and complicated.
Here’s the deal: You didn’t have a solid plan. Content marketing only brings results when you have an exact step-by-step blueprint to follow.
In this post we’ve gathered the ultimate list of content marketing resources and tools to help you map out your strategy, find the content your audience wants to read, write compelling copies and promote the heck out of each thing you publish.
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How to Develop an Effective Content Marketing Strategy
- What Is Content Marketing? by Demian Farnworth.
- Expert Weigh-In: Content Marketing Predictions For 2016 by Julia McCoy
- Guaranteed Success: How to Find Your Target Market So Content Sticks by Tommy Walker
- How To Write a Content Marketing Strategy [w/ Strategy Template] by Jeffrey Kranz
- Build a Data-Driven Content Strategy by Yourself, for Free, in 1 Day by Brad Tiller
- Six Practical Tips for an Integrated Content Strategy by Brad Dodge
- The Ultimate Editorial Calendar the Foundr Way! by Jonathan Chan
- Content Marketing Editorial Calendar Templates: The Ultimate List by Alex Barca
How To Master Content Research and Never Run Out of Ideas
- The Ultimate Science-Backed Method for Creating Content That Readers Love by Neil Patel
- How We Research: A Look Inside the Buffer Blog Process by Belle Beth Cooper
- Simple Steps for Conducting Creative Content Research by Hannah Smith
- How to Choose a Blog Topic You’ll Want to Write About by Mridu Khullar Relph
- Never Run Out of Blog Post Ideas Again: 25 Resources for Content Marketers by Kristi Hines
- How to Use Keyword Research for Blog Post Optimization by Matthew Allen
- How to create 100 content ideas in 30 minutes by Nial Toner
- 101 Ways to Source Content Ideas by Dayne Shuda
- How to Curate Your Social Content With Reddit by Kelsey Libert
- 17 Unique Places To Find Great Content To Share by Kevan Lee
- 21 Places for Finding Social Media Content to Fill Your Schedule by Michael Patterson
- 100 Killer Ideas For Your Social Media Content by Jayson DeMers
How To Write Shareworthy Copies That Win Hearts, Minds (and Wallets)
- Why Some Blog Writers Become Incredibly Popular and You Can, Too by Bryan Hutchinson
- 20 Rules for Writing So Crystal Clear Even Your Dumbest Relative Will Understand by Glen Long
- How to Create Super Share-Worthy Blog Posts (and a template of what they should include) by Regina Anaejionu
- A Data-Driven Guide to Creating Viral Content [Infographic] by Brian Dean
- How to Write a Brilliant Blog in a Boring Industry by Matt Carter
- 16 Actionable SEO Copywriting Secrets That Will Drive More Traffic To Your Site by Brian Dean
- 26 Tips for Writing Great Blog Posts by Debbie Hemley
- How to Write Better: 7 Instant Fixes by Mary Jaksch
- 7 Simple Edits That Make Your Writing 100% More Powerful by Shane Arthur
- 5 Easy Tricks to Help You Write Catchy Headlines by Jeff Goins
- The Ultimate Guide to Writing Irresistible Subheads by Gary Korisko
- The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy [Free Poster] by Aaron Orendorff
How To Master Visual Marketing (Even if Your Biz Isn’t That Appealing)
- How to Get Started With Visual Content Marketing by Donna Moritz
- The Psychology of Visual Marketing by Wade Harman
- 17 Stats You Should Know About Visual Content Marketing in 2015 by Jesse Mawhinney
- 3 Visual Trends Marketers Need to Know About by Julia Schur
- The Marketer’s Guide to Information Visualization by Gregory Ciotti
- How To Effectively Use Visual Storytelling [Infographic] by Danielle Templeton
- How to Use Visuals to Engage Your Audience by Anna Guerrero
- 29 Free Online Design Tools for Creating Stunning Visual Content for the Web by Carly Stec
- 7 Steps to Visual Content Marketing Productivity by Ann Smarty
- 10 Stunning Examples Of Visual Content Marketing by Garrett Moon
- 10 Types of Visual Social Media Posts That Get Shared Like Crazy by Anna Guerrero
How To Tap Into Video Marketing Game Without Breaking the Bank
- 10 Powerful Video Marketing Statistics (and What They Mean to You) by Sabrina Cote
- 7 Tips For Launching A Video Marketing Strategy by Michael Litt
- 29 Tips to Make Your Video Marketing Easy by Cindy King
- How to Use Video in Your Marketing: 20 Ideas to Try Today by Andrea Francis
- How to Use Video to Increase Conversions and Sales in Your Ecommerce Business by Richard Lazazzera
- 3 Ways Small Businesses Can Use Video Marketing by Brad Jefferson
- How to Make an Explainer Video: Learn the Step-by-Step Production Process by Juan Jose Mendez
- 21 Ways to Dominate YouTube: The Ultimate Guide by Nick Scheidies
- How to Create Awesome Online Videos: Tools and Software to Make it Easy by John Nemo
- 4 Video Marketing Tools to Improve Your Social Media
by Susan Gilbert
The Ultimate Content Marketing Toolkit To Help You Achieve Your Goals
Content Discovery & Ideas
- Buzzsumo – Buzzsumo helps you discover the best performing content on the web, based on the amount of social shares. Just type your keyword and analyze the most hyped topics.
- Reddit (and niche subreddits) is a treasure box full of amazing user-generated content – Q&As; questions; discussions, visual content and even full-feature stories. Tap into a relevant subreddit and browse the top posts to get some scalable ideas.
- Quora is a massively popular Q&A community with active discussions happening on pretty much any subject. Type your keyword and analyze the results. You can create your blog topics based on the most popular questions and even “reuse all new content on Quoraby publishing it anywhere on the web, as long as you link back to the original content on Quora.”
- Feedly is an RSS aggregator to manage all your blog subscriptions and stay up-to-date with the latest industry buzz.
- Ubersuggest is great to get a wide range of Google suggestions for your keyword.
- Alltop has a great pool of blogs and headlines, categorized by topics like Education, Career, Tech etc.
- Medium is the place to check for unique and powerful stories on pretty much any topic.
- Help Me Write is a community, where writers can exchange and validate their ideas, gather feedback and share the published work.
Organizing the Workflow
- Trello is a great visual project management tool that works great for content collaboration and management.
- Google Spreadsheets or Excel should be your go-to tools for creating and managing editorial content plans. Here are two excellent templates to help you out: by Curata and by Hubspot.
- Evernote to jot down your blog post ideas on the go and keep a blog idea file.
- Pocket to save interesting blog posts and research materials for offline reading.
- MindNode helps creating beautiful mind maps to chase and analyze different content marketing ideas and practices that work (or not).
Writing The Content
- Focuswriter is a free app for distraction-free writing. It’s just you and your ideas. Works across Windows, Mac and Linux.
- Hemingway app will help you get rid of cumbersome phrases, passive voice, adverb overuse and other grammar and styling mishaps.
- Cliché Finder refines your writing from common sense clichés and over-used phrases.
- Pomodoro Timer to stay on top of your productivity scale and make timely breaks.
- Poetica plugin for WordPress makes your editorial workflow simpler by tracking changes made by someone else; offering space for comments and making the review process simpler.
- Blog Post Templates by HubSpot is a collection of 4 ready-to-use templates for your new blog post. Just add the texts and spice ‘em up with images.
Need help with content creating? Here’s a great list of content writing services made by Curata.
Creating Visual Content
- Canva for all types of social media visuals and more!
- Visual.ly to create epic inforgrapics and data visualizations.
- Infogram creates beautiful charts, maps, infographics and other graphics.
- Pixlr free alternative to Photoshop with the same editing functionality and cool filters.
- Stock Photos That Don’t Suck – a curated list on Medium with free stock photo websites that you can use with zero attribution or copyright restrictions.
- Skitch – an Evernote add-on that allows creating screenshots, grabbing images, organizing and annotating everything in just a few clicks.
- Qzzr – gamify your content and boost engagement rates with an attractive quiz. The app allows creating striking, Buzzfeed-style quizzes in just a few clicks.
- Resize.it – the go-to tool for image cropping and re-sizing without loosing the quality.
- Thinglink – spice up your images with music, links to video or relevant social media posts. This tool makes image embeds easy and lets users comment and click through to the original postings.
Content Promotion and Distribution
- Buffer to schedule all your social media updates and engage with your audience.
- Yoast is the best WordPress on-page optimization plugin to help your content get discovered via search.
- SumoMe – a powerful three-in-one tool featuring heat maps, list building and social sharing tools to boost your website traffic.
- Click To Tweet ads a special button, which allows users to instantly tweet the highlighted part of content. Comes with handy in-app analytics.
- Stumbleupon – an overlooked social media network that helps promoting visual content and long form writing.
- Traackr to discover influencers, build relationships and then demonstrate the impact of these relationships.
- Outbrain a content discovery tool that recommends your content to readers of other premium publishers.
- LeadPages help you build pages that instantly convert casual browsers into prospective leads. Comes with a variety of page templates, popup boxes and subscription forms.
- BuzzStream helps you build relationships with influencers, manage and scale outreach campaigns and find new prospects for link building.
- PinGroupie – a comprehensive directory of categorized Pinterest group boards.
- TrackMaven – track and analyze your content performance across 15 different channels (paid, organic and social), plus spy on your competitors’ efforts.
- Scoop.it is a platform to share and curate your content (and ask others to include it to their boards). Plus, the service offers paid content marketing and distribution services.
Email Marketing Tools
- MailChimp – simple, intuitive and clever email marketing app to help you build your email list and power up epic email marketing campaigns.
- Aweber – alternative email marketing platform.
- Great Email Copy – a curated Tumblr with loads of well-crafted emails for inspiration.
- Curated – a simple way to curate and share links in your newsletter.
Analyzing the Results & Measuring the Impact
- Google Analytics – obviously you can’t live without it if you need to track your data. Set up special dashboards to analyze conversions and track sales from specific pieces of content.
- Quintly offers detailed social media analytics on your profiles growth and engagement data.
- SimpleReach collects real-time data and helps you track the impact of your content, plus gives suggestions on further content strategy. Additionally, you can use them to amplify your content reach.
- Parse.ly offers very detailed insights of how users interact with your content, measure the performance of authors and topics; newsjack on web trends and get further suggestions on new topics in demand.
To Sum Up
Content marketing should be neither costly, nor difficult. Hope this list of resources and tools will help you create your ultimate game plan and hit big results.
If you have any other favorite tools of blog posts, please share them in the comments below!